In recent years, Bangladesh has witnessed a significant transformation in its retail landscape, largely driven by the rise of online shopping. With the advent of the internet and the proliferation of smartphones, more consumers are turning to e-commerce platforms for their shopping needs, reshaping how they purchase goods and services.

The journey of online shopping in Bangladesh began in the early 2010s, but it gained substantial momentum during the COVID-19 pandemic when physical stores faced lockdowns and restrictions. This situation prompted consumers to explore online alternatives for purchasing essentials, leading to a surge in the number of online shoppers. As a result, many traditional retailers have also embraced digital platforms to reach their customers.

Several factors contribute to the growth of online shopping in Bangladesh. Firstly, the increasing internet penetration, which has reached over 100 million users, provides a solid foundation for e-commerce. Secondly, the growing use of mobile devices has made it easier for consumers to access online shopping platforms anytime and anywhere. Furthermore, the convenience of home delivery and the ability to compare prices and products has attracted many shoppers to the online marketplace.

Numerous local and international e-commerce platforms have emerged, catering to a diverse range of consumer needs. Popular platforms like Daraz, AjkerDeal, and Chaldal have established themselves as key players in the market, offering everything from electronics to groceries. The competitive landscape